Happy Weekend Lovelies!I was shopping in Duane Reade last week and came across a large display of fragrances, and noticed some pretty odd names. I am always curious about Perfume Trends, so I looked a bit further.
My curiosity was heightened when I saw Demeter's, um, extensive line of fragrances. I saw, and smelled fragrances, such as Tootsie Roll, Dirt, Funeral Home, and Giant Sequoia. Of course there were more standard options including the expected floral ones. I did a quick spray of Dirt, and was repulsed, as it smelled like not the "dirt around the founder's farm", but like a dirty New York sidewalk, with a large dose of alcohol...
Intrigued, I did go home to do some due diligence. I did not want to judge a fragrance line by one whiff of one FUNKY fragrance. I found that is a reputable company and that they do some admirable things: the ingredients are 95% natural or from renewable resources, and include no artificial colors or phthalates, and they add no secondary- and annoying packaging to discard. The alcohol they use is naturally fermented from corn. So far so good..
It seems they created a new way to wear fragrance, in single notes, to be worn alone or layered, and for reasons beyond those most perfume companies aspire to. While there was the obvious tone of hyperbole in their write ups, heavy on prose, poetry, and fables even, I found that many wearers love this product, as these scents trigger memories of places that are or were familiar, and remembered fondly. We do know that scent can do this, and Demeter is seeking to use this to change the way we wear, buy and use fragrance.
These are inexpensive scents, marketed to both genders, so if you want to wear Gin and Tonic one day and then Clean Skin the next, then you can. I found that many users use some scents as a base, like sage or dirt, and then add a floral or spice note in the second fragrance. Did Demeter do for fragrance what Ben and Jerry's did for ice cream? I don't know, but it is novel marketing, even if I do think that one of its most popular fragrance does, indeed, smell like dirt. As far as perfume trends , this one is certainly ground breaking, and that brings us right back to dirt. Sorry!
I did like the honeysuckle and clean skin, and will go back to try more. The price at Duane Reade was $14.95, too Here are some other options: (?) or not?.. One could choose Pistachio Ice Cream, Fuzzy Navel, Between the sheets, Hello Kitty Spring, Riding Crop...this list is as long as it is curious...
So readers are you aware of this product, and would you wear it? Would this make your list of favored perfume trends? Dirt, Funeral Home, or Just Say No.. ( not that is not a fragrance, but should be right?)
Now this is fun, come up with your own name, checking out their website is useful for this and fun. I am not affiliated with this company in any way, it just seemed like a great post topic, and something to take my mind off of world events. These are my suggestions, if I were ever called upon to add to the already extensive library: Dandruff Shampoo, Chinese Food Menu, Greenwich Village, All You Can Eat Buffet, and last, but not least, Locker Room.
Have a great weekend, what is left!